According to reports, Twitter is developing a new feature that will allow users to post videos more easily on the platform. The report says the company is developing a feature similar to Snapchat to popularize the video sharing on its platform and attract more users. In this state, Twitter users must first touch the icon to write a tweet before they can touch the relevant option to upload a video to a tweet or broadcast live from the app.
The whole process of sharing videos on Twitter requires several touches that give the impression that video is not a priority. Bloomberg reports that Twitter wants to change that now by reducing the number of steps needed to tweet a video or broadcast it live.
Here are two possible impacts of Twitter when launching its video sharing feature:
- It could encourage publishers to post more videos. The added convenience of a new video-sharing process could help publishers to post more improvised post. And if the videos have a more significant engagement, Twitter could play a more substantial role in publishers’ video distribution strategies.
- This could be beneficial to Twitter’s ad business. More video content from leading publishers represents the potential inventory of ads for Twitter to launch brands. The company’s ad revenue decreased 18% year-over-year in (YoY) in the third quarter of 2017 to $264 million, following YoY declines in the first and second quarters of 2017
Twitter has developed a working demo of these new camera-oriented changes, but the design has not been finalized and could change significantly in the coming months. It is said that the purpose behind this is to attract people to share videos of what is going on around them.
The new feature can make Twitter easier to use, a priority for CEO Jack Dorsey. Since returning to Twitter in 2015, Dorsey has changed notifications, timeline, and the Explorer tab to make it easier to use the platform, according to Bloomberg. Dorsey has already admitted that Twitter can be “confusing,” and hopes that the simplification of the platform will help stagnate the growth of users. Twitter added 12 million users monthly in the first three quarters of 2017, the same number it said in the first three quarters of 2016.
Twitter hasn’t commented on the report, and it’s not clear for now when these changes will come into effect.